Eye of the Storm Coaching
By Riku Vuorenmaa

Become a Leader - We will show you how

Personal Coaching to Transform Professionals to Leaders: Leadership skills and traits, career management and getting fast promotions to management positions

Riku Vuorenmaa

Executive Coach & Founder

Director @Fishbrain

Ex. Director CGI, Ex Director Incadea

Master of Business Administration, B.Ba Computer Science.

20 years of experience with last 10 in corporate management and leadership positions. Experience of interviewing, hiring, mentoring, coaching, leading and promoting hundreds of people during this time.

Coaching experience is not limited to work environment: Has also coached MMA fighters and other martial artists.

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Twitter: @RikuvuorenmaaE

Amazon Author Page

I am Riku, Author of the book 7 Principles of Becoming a Leader and Executive Coach at the Eye of the Storm Coaching 

I founded Eye of the Storm to help as many as possible to start and build their dream careers and become leaders in their work and in their lives.

I know from my own journey how hard it is to get started and find the confidence, belief and right opportunity to take your first steps on your management career. I had to figure out all the secrets, insights, and skills myself, during the last 10+ years when I was chasing my dream to become a professional leader and make my living with it.

Unfortunately, there never was a clear rulebook for becoming a leader and building a management career, so for most it all seems to be heavily based on luck and whims of your bosses rather than something you can actually control by yourself.

However, there is an ocean of essential knowledge, insights and strategy needed for becoming a good leader and building a leadership career. Most people are completely unaware of this, as it is not taught in traditional leadership books, and is scattered around dozens of different sources and minds of the leaders who already made it.

The few people who have access to this insider information and experienced mentors have a huge advantage over everyone else. They just seem to drive on a career fast lane, snatching promotions and salary raises before anyone else even knows that there was an opportunity available.

I was exactly there over 10 years back: Completely stuck with my unsatisfying career, and I desperately wanted something more.

I wanted to become a leader. I just didn’t have a clue on how to do it, and neither did I have any education or experience for it. I was deeply frustrated as I had no idea how to even get started.

However, I changed all that, and built myself a corporate leadership career in a record time. Once I started to figure out the correct strategies, I became a Director in a huge IT company in under 3 years after I started pursuing a leadership career, doubling my salary in the process. (See my linkedIn).  I didn’t even have any leadership education back then, and that was only the beginning of my journey…

How did I become a leader and got promoted so quickly to management positions?

With help and support I got from friends, experts, leaders and mentors, and by studying and experimenting different strategies myself, I decoded the leadership and management career secrets into clear principles that you can act upon. I then used them to become a leader and build a successful management career. Later, I successfully helped many others to use the same principles to advance their careers and become leaders.

I did not get there by luck or by being perfect employee and doing my job well. I got there by intentionally preparing myself and consciously positioning myself so, that I was always the only real choice for the available promotions. All of this requires the exact knowledge of what to do, planning the correct actions, executing them efficiently and timely, and having the courage and discipline to push through the obstacles. And most of all, it needs the decision that you are willing to do it.  

While doing all this, I figured out that most people never even get the chance to try doing what I did, as they do not even know how to get started. I was just stubborn enough to keep trying, patient enough to read endless amounts of books, and lucky enough to have a circle of friends who could lend their knowledge to me.

During my years of corporate leadership, I came to realize that mentoring and coaching people towards their full potential, and helping them to reach their dreams is something I love to do, so in 2019 I put my corporate career on hold and started to write a book that would teach everything I had learned. To book became to be “7 Principles of Becoming a Leader – The Definitive Guide for Starting and Building Your Management Career” and was published in 2020 and it is available globally through Amazons. The book also hit Amazon’s Best Seller Rank #1 in September 2020.

Best Seller - 7 Principles of Becoming a Leader

While writing the book, I also founded Eye of the Storm to offer coaching to leaders and potential leaders, and bringing the success and rewards I had enjoyed also to others.

While the book will certainly help you on your career advancement, it might not be enough alone. You still have to put in the disciplined work and figure out how to implement book’s formula to your current situation by yourself. If you want to maximize your results in shortest possible time, you will need a coach or mentor who will make sure you do the right things, and who will keep you working towards your dreams every single day of your life. And that is exactly why Eye of the Storm Coaching came to be. 

Contact us, and we will assess your situation, and give you an honest feedback and a coaching proposal. We do this only, if we see that you are in a situation where we can help you, and we believe that we can truly make a difference to your career and life.

This is a business aiming to change your life.

With best wishes, and hoping to hear from you, Riku

Eye of the Storm Coaching

Who Are We

Accomplished leaders helping others to achieve what we have already done.

Our Mission

Is your success

What We Do

We coach individuals to reach the next levels on their careers.

We help companies to mentor and support their leaders.

Our coaching process



Your situation, your needs, your abilities your possibilities, osbstacels and your aspirations.



Your dreams career, vision and goals



What is needed to take you to the next levels of your career



Prepare you with all the necessary knowledge, skills attitudes and tools. Make sure you perform on on your best at your work.


Execute and measure

Make sure you execute each part of the plan and preparation. We will keep you accountable and moving forward.



The process is designed to completely transform how you think about your life, work, career and your possibilities. You will soon realise that the first goals you set with us are just the beginning of your journey. You will be in control of your life and future.

Why choose Eye of the Storm Coaching?

We are fully committed to your success with us, and we are prepared to do what it takes. You might hate us at some moments for pushing you so hard, and you might want to quit, but we will not let you. When you start with as, and promise that you are committed, we will make sure you will stay committed.

We coach from experience gained from building our careers, and achieving the results. You do not have to make the same mistakes, and spend all years we spent learning by experimenting and doing when you let us guide you. We do not rely on theory and books, but the actual experience and extensive network of high level advisors from various industries to make sure you get the best results.

Our process is built to discover your true aspirations and things you value most. We will help you to plan how you work towards those goals, and we will keep you moving by tracking your actions and result.

We have an extensive advisor netwok of people in high positions in various industries. These people are mentors, friends, old colleagues and teachers, and we can tap to their knowledge if your situation requires.

Our process is designed to get you fast results and give you the answers that you need to get ahead on your career. We will give you the consolidated insights and knowledge gained from years of hard work, experimenting, studying and working with experienced mentors and leaders.

We will do a free session with you to understand your situation, capabilities, possibilities and level of commitment. According to the results we will either suggest an approriate coaching packet, or let you know right away that we do not think that we could help you. We are not doing this only for money, but to help people who are ready and committed.

This means that we work only with the selected group of people, who we believe in.

We want to change your life.

Eye of the Storm Leadership & Career Management Blog: Become a Leader – these articles will show you how!

Would you like to start working with us?